{"id":8748,"date":"2023-11-28T17:10:07","date_gmt":"2023-11-28T15:10:07","guid":{"rendered":"https:\/\/qftp.org\/?p=8748"},"modified":"2024-05-29T15:57:14","modified_gmt":"2024-05-29T12:57:14","slug":"organic-market-players-pool-ideas-to-boost-sales-of-organic-food-products-in-the-domestic-market-of-ukraine","status":"publish","type":"post","link":"https:\/\/old.qftp.org\/en\/organic-market-players-pool-ideas-to-boost-sales-of-organic-food-products-in-the-domestic-market-of-ukraine\/","title":{"rendered":"Organic market players pool ideas to boost sales of organic food products on the domestic market of Ukraine"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lpjqsctp-4bbc98ed26e5709a9519722df95b9782\">\n.avia-image-container.av-lpjqsctp-4bbc98ed26e5709a9519722df95b9782 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lpjqsctp-4bbc98ed26e5709a9519722df95b9782 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lpjqsctp-4bbc98ed26e5709a9519722df95b9782 av-styling- avia-align-center  avia-builder-el-0  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8749 avia-img-lazy-loading-not-8749 avia_image ' src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-300x169.png\" alt='Strategic session &quot;Promotion of sales of organic products on the domestic market&quot;' title='\u041f\u043e\u0434\u0430\u0447\u0430 \u0437\u0430\u044f\u0432\u043e\u043a \u0434\u043e, \u043a\u043e\u043f\u0456\u044f, \u043a\u043e\u043f\u0456\u044f'  height=\"169\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-300x169.png 300w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-1030x580.png 1030w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-768x433.png 768w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-1536x865.png 1536w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-1500x845.png 1500w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia-705x397.png 705w, https:\/\/old.qftp.org\/wp-content\/uploads\/2023\/11\/podacha-zaiavok-do-kopiia-kopiia.png 1640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n\n<section  class='av_textblock_section av-lpjqo8bl-aca6bcfe7ec7857eda820bac25926218 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\">On 28 November 2023, a strategic session &#8220;Promotion of sales of organic products on the domestic market&#8221; was held to identify priority areas for QFTP support to promote the sale of organic food with higher added value for the end consumer in the domestic market of Ukraine. \u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">The participants who generated and discussed ideas with each other during the event were operators who sell organic food with higher added value to the end consumer in the domestic market of Ukraine, and participants of the organic sector of Ukraine. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;The further development of the Ukrainian domestic market and popularisation of organic products depends on the level of buyers\u2019 awareness of about these products and their availability in shops. Working towards the establishment of short supply chains and spreading the idea of the benefits of organic production is now more important than ever. Today&#8217;s brainstorming and the ideas expressed by operators and other organic market players will contribute to retailing and popularisation of organic products on the domestic market&#8221;, said Maryna Kyslytska, Head of the State Policy Division for Organic Production at the Food Security and Excise Products Directorate of the Department of State Policy in the Field of Sanitary and Phytosanitary Measures of the Ministry of Agrarian Policy and Food of Ukraine, at the beginning of the strategic session.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;Today&#8217;s meeting is aimed at listening to the operators and gathering their ideas, and to select those that we can support in the future. It is now important not to lose\u00a0the sales channels already developed in the domestic market and to help the organic sector survive in these difficult times. We are ready to support activities that would stimulate the retail of organic products in the domestic market,&#8221; commented Natalie Prokopchuk, Organic Component Coordinator of QFTP. \u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">The event was moderated by Anastasiia Pivniuk, Senior National Long-term Advisor Organic Component of QFTP, who engaged the participants in an active discussion and generation of ideas on how to promote organic products retail in the domestic market. Participants actively shared their thoughts based on their experience in the domestic market. At the end of the event, the most important ideas were discussed and prioritised by the operators.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">The event was organised within the Swiss-Ukrainian program &#8221; Higher Value Added Trade from the Organic and Dairy Sectors in Ukraine &#8221; (QFTP), implemented with the support of Switzerland by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland), under the auspices of the Ministry of Agrarian Policy and Food of Ukraine.\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lpjquq3l-d7682d7c51ec13a980c185496e2aa951\">\n#top .avia-gallery.av-lpjquq3l-d7682d7c51ec13a980c185496e2aa951 .avia-gallery-thumb a{\nwidth:20%;\n}\n<\/style>\n<div  class='avia-gallery av-lpjquq3l-d7682d7c51ec13a980c185496e2aa951 avia_animate_when_visible avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" 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