{"id":2681,"date":"2020-09-18T11:58:53","date_gmt":"2020-09-18T08:58:53","guid":{"rendered":"https:\/\/qftp.org\/the-public-union-carpathian-taste-and-the-swiss-ukrainian-program-higher-value-added-trade-from-the-organic-and-dairy-sector-in-ukraine-signed-a-new-partnership-agreement\/"},"modified":"2020-09-18T12:02:46","modified_gmt":"2020-09-18T09:02:46","slug":"the-public-union-carpathian-taste-and-the-swiss-ukrainian-program-higher-value-added-trade-from-the-organic-and-dairy-sector-in-ukraine-signed-a-new-partnership-agreement","status":"publish","type":"post","link":"https:\/\/old.qftp.org\/en\/the-public-union-carpathian-taste-and-the-swiss-ukrainian-program-higher-value-added-trade-from-the-organic-and-dairy-sector-in-ukraine-signed-a-new-partnership-agreement\/","title":{"rendered":"The Public Union \u2018Carpathian Taste\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019 signed a new partnership agreement"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf3zg3oq-538b1c097d497d3ebd8a3e72052db2f0\">\n.avia-image-container.av-kf3zg3oq-538b1c097d497d3ebd8a3e72052db2f0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kf3zg3oq-538b1c097d497d3ebd8a3e72052db2f0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kf3zg3oq-538b1c097d497d3ebd8a3e72052db2f0 av-styling- avia-align-center  avia-builder-el-0  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2652 avia-img-lazy-loading-not-2652 avia_image ' src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-scaled.jpg\" alt='' title='0391'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-scaled.jpg 2560w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-300x200.jpg 300w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-1030x687.jpg 1030w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-768x512.jpg 768w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-391x260.jpg 391w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-1536x1024.jpg 1536w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-2048x1365.jpg 2048w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-1500x1000.jpg 1500w, https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0391-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div>\n\n<section  class='av_textblock_section av-kf3xtbev-72de69c1b527befec15c7d08c8f949b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Ukraine and Switzerland have many things in common: deeply rooted traditions, beautiful landscapes and tasty food. In August<\/em> <em>2020<\/em><em>, the <\/em><em>Public Union<\/em><em> \u2018<\/em><em>Carpathian Taste<\/em><em>\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019 signed a new partnership agreement with the objective to support the promotion of authentic gourmet products from the Ukrainian Carpathians region under the brand \u2018Taste of Ukrainian Carpathians\u2019, a unique initiative with great potential!<\/em><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-kf3xv1jq-a6a7f4d339674dae2b4f0055e9703213 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\">The brand \u2018Taste of Ukrainian Carpathians\u2019 unites twenty-six local producers from the Ukrainian Carpathians offering over 300 labelled products: fresh and ripened cheeses, dairy products, speciality meat products, wild plants (mushrooms, herbs) and fresh and processed products, honey and bee pollen, oils, cereals, fruit jams, syrups, fish and wine.<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">\u201cEvery manufacturer is special. With its authentic product and personal history. And although we are all different, we are united by the desire to create unique environmentally friendly and high-quality products from the Carpathian region\u201d, says <strong>Pavlo Tizesh, head of the Public Union \u2018Carpathian Taste\u2019.<\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\">The primary purpose of the brand is to strengthen the competitiveness of small and medium-sized producers in the region to stimulate its economic and social development through a brand that creates a positive image of the Ukrainian Carpathians.<\/span><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow    container_wrap sidebar_right'  ><div  class='avia-slideshow av-kf3xyl5t-2959f91789c9346fd7d887036a0df95d avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-kf3xyl5t-2959f91789c9346fd7d887036a0df95d__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2643 avia-img-lazy-loading-not-2643\"  src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0509-copy-1500x430.jpg\" width=\"1500\" height=\"430\" title='0509-copy' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-kf3xyl5t-2959f91789c9346fd7d887036a0df95d__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2645 avia-img-lazy-loading-not-2645\"  src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0225-copy-1500x430.jpg\" width=\"1500\" height=\"430\" title='0225-copy' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-kf3xyl5t-2959f91789c9346fd7d887036a0df95d__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2647 avia-img-lazy-loading-not-2647\"  src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0205-copy-1500x430.jpg\" width=\"1500\" height=\"430\" title='0205-copy' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-kf3xyl5t-2959f91789c9346fd7d887036a0df95d__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2649 avia-img-lazy-loading-not-2649\"  src=\"https:\/\/old.qftp.org\/wp-content\/uploads\/2020\/09\/0275-copy-1500x430.jpg\" width=\"1500\" height=\"430\" title='0275-copy' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<section  class='av_textblock_section av-kf3y5aee-6bb3c7dc227f73ddbbfb860b1c37ecb7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\">The Public Union \u2018Carpathian Taste\u2018 is a professional, non-profit association of small and medium-sized Carpathian producers from four regions of Ukraine (Lviv, Ivano-Frankivsk, Chernivtsi, and Zakarpattia), which have united to promote authentic, tasty products from the Ukrainian Carpathians region under the brand \u2018Taste of Ukrainian Carpathians\u2019.<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">\u201cDuring its existence, the Public Union has been able to unite public and private actors who want more people to consume authentic Carpathian products. We give food producers, union members of \u2018Carpathian Taste\u2019 the right to use the trademark \u2018Taste of Ukrainian Carpathians\u2019, which in turn confirms the high standards of quality and safety of production, and brings them closer to recognition in Ukrainian and international markets\u201d, explains <strong>Galyna Batyus, director of the Public Union \u2018Carpathian Taste\u2019.<\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\">Following a successful inspection, during which the origin and quality are assessed, the goods are then labelled with the quality seal \u2018Taste of Ukrainian Carpathians\u2019. The producers of labelled products, all members of the Public Union, will benefit from a joint marketing strategy linked to the promotion and use of the brand. In addition, the members benefit from shared trading and retail contacts, allowing them to boost sales and income jointly.<\/span><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-kf3ytsfn-f308a6274f915a2cea374a0bf98325dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\">These joint efforts create an opportunity for the Carpathian agricultural sector to benefit from the increasing demand for authentic, tasty products from the Ukrainian Carpathians region on domestic and international markets. <\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">\u201cThe brand is developing rapidly and has achieved significant success\u201d, says <strong>Yuriy Ohlashennyy, coordinator of the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019.<\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\">Labelled products are well known in the Carpathian region and are available in larger cities throughout Ukraine we well as on international markets. The members of the Public Union regularly participate in local fairs, exhibitions, and presentations, including the Cheese and Wine Festival in Lviv, Bread Festivals, Christmas and Easter festivals, and the fair of organic and natural products, \u2018Ecoterra\u2019.<\/span><\/p>\n<p><span style=\"color: #000000;\">The Public Union, which owns the trademarked brand \u2018Taste of Ukrainian Carpathians\u2019, was established in 2012 with the support of the State Secretariat for Economic Affairs, SECO. The new partnership agreement confirms the excellent cooperation and is the beginning of the next phase: the Public Union is now taking the lead in promoting activities and boosting the brand. The Swiss partners support in strengthening the Public Union with a capacity-building approach, ensuring sustainable institutional development, enhancing members\u2019 capacity and commitment to understand and realise the brands&#8217; concept.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Contact:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Pavlo Tezish<\/strong>, President of the Public Union \u2018Carpathian Taste\u2019,<\/span> <span style=\"color: #000000;\">Phone<\/span> <strong><span style=\"color: #99cc00;\">+38 097 381 40 52<\/span><\/strong><\/li>\n<li><span style=\"color: #000000;\"><strong>Galyna Batyus<\/strong>, Director of the Public Union \u2018Carpathian Taste\u2019, Phone<\/span> <strong><span style=\"color: #99cc00;\">+38\u00a0097\u00a0777 20 01<\/span><\/strong>, <span style=\"color: #000000;\">Email<\/span> <a href=\"mailto:galyna.batyus@tuca.com.ua\"><span style=\"color: #99cc00;\"><strong>batyus@tuca.com.ua<\/strong><\/span><\/a><\/li>\n<li><span style=\"color: #000000;\"><strong>Yuriy Ohlashennyy<\/strong>, Coordinator of the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019, Phone <\/span><strong><span style=\"color: #99cc00;\">+38\u00a0067\u00a0257 70 99<\/span><\/strong><span style=\"color: #000000;\">, Email<\/span> <strong><span style=\"color: #99cc00;\">yuriy.ohlashennyy@qftp.org<\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span style=\"color: #000000;\">Links:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"http:\/\/www.tuca.com.ua\">tuca.com.ua<\/a><\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The Public Union \u2018Carpathian Taste\u2019 is supported by Switzerland within the framework of the Swiss-Ukrainian Program \u201cHigher Value Added Trade from the Organic and Dairy Sector in Ukraine\u201d, funded by the State Secretariat for Economic Affairs SECO, implemented by the Research Institute of Organic<\/span> <span style=\"color: #000000;\">Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland),<\/span> <span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"http:\/\/www.qftp.org\">www.qftp.org<\/a>.<\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Public Union \u2018Carpathian Taste\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019 signed a new partnership agreement | QFTP<\/title>\n<meta name=\"description\" content=\"The Public Union \u2018Carpathian Taste\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019 signed a new partnership agreement | QFTP \u2013 Quality Food Trade Program\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Public Union \u2018Carpathian Taste\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy Sector in Ukraine\u2019 signed a new partnership agreement | QFTP\" \/>\n<meta property=\"og:description\" content=\"The Public Union \u2018Carpathian Taste\u2019 and the Swiss-Ukrainian Program \u2018Higher Value Added Trade from the Organic and Dairy 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